WARS ARE WEIRD: Its about CHANGING CULTURE
The Means of Distributing Communication is Important
"Television became available in crude experimental forms in the late 1920s. After World War II, an improved form became popular in the United States and Britain, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion. In the mid-1960s, color broadcasting was introduced in the US and most other developed countries. The availability of storage media such as VHS tape (1976), DVDs (1997), and high-definition Blu-ray Discs (2006) enabled viewers to watch prerecorded material such as movies. At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity. Another development was the move from standard-definition television (SDTV) (576i, with 576 interlaced lines of resolution and 480i) to high-definition television (HDTV), which provides a resolution that is substantially higher. HDTV may be transmitted in various formats: 1080p, 1080i and 720p. Since 2010, with the invention of smart television, Internet television has increased the availability of television programs and movies via the Internet through services such as Netflix, iPlayer, Hulu, Roku and Chromecast." https://en.wikipedia.org/wiki/Television
Fakin’ & Makin’ Wars Up! Can’t Trust History Told By Crowds:
“Facts proving that the most utter mistrust of the evidence of crowds is advisable might be multiplied to any extent. Thousands of men were present twenty-five years ago at the celebrated cavalry charge during the battle of Sedan, and yet it is impossible, in the face of the most contradictory ocular testimony, to decide by whom it was commanded. The English general, Lord Wolseley, has proved in a recent book that up to now the gravest errors of fact have been committed with regard to the most important incidents of the battle of Waterloo — facts that hundreds of witnesses had nevertheless attested.”
"The title is a play on McLuhan's oft-quoted saying "The medium is the message". The book was initiated by Quentin Fiore. McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.
According to McLuhan biographer W. Terrence Gordon, "by the time it appeared in 1967, McLuhan no doubt recognized that his original saying had become a cliché and welcomed the opportunity to throw it back on the compost heap of language to recycle and revitalize it. But the new title is more than McLuhan indulging his insatiable taste for puns, more than a clever fusion of self-mockery and self-rescue — the subtitle is 'An Inventory of Effects,' underscoring the lesson compressed into the original saying." (Gordon, p. 175.)
However, the FAQ section on the website maintained by McLuhan's estate says that this interpretation is incomplete and makes its own leap of logic as to why McLuhan left it as is:
"Why is the title of the book The Medium is the Massage and not The Medium is the Message? Actually, the title was a mistake. When the book came back from the typesetter's, it had on the cover 'Massage' as it still does. The title was supposed to have read The Medium is the Message but the typesetter had made an error. When McLuhan saw the typo he exclaimed, 'Leave it alone! It's great, and right on target!' Thus, there are now four possible readings for the last word of the title, all of them accurate: Message and Mess Age, Massage and Mass Age."
Marshall McLuhan argues that technologies — from clothing to the wheel to the book, and beyond — are the messages themselves, not the content of the medium. In essence, The Medium is the Massage is a graphical and creative representation of his "medium is the message" thesis seen in Understanding Media.
By playing on words and utilizing the term "massage," McLuhan is suggesting that modern audiences have found current media to be soothing, enjoyable, and relaxing; however, the pleasure we find in new media is deceiving, as the changes between society and technology are incongruent and are perpetuating an Age of Anxiety.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. (p. 26)
The Medium is the Massage demonstrates how modern media are extensions of human senses; they ground us in physicality, but expand our ability to perceive our world to an extent that would be impossible without the media. These extensions of perception contribute to McLuhan’s theory of the Global Village, which would bring humanity full circle to an industrial analogue of tribal mentality.
Finally, McLuhan described key points of change in how people have viewed the world and how those views have been affected and altered by the adoption of new media. "The technique of invention was the discovery of the nineteenth [century]", brought on by the adoption of fixed points of view and perspective by typography, while "[t]he technique of the suspended judgment is the discovery of the twentieth century", brought on by the bard abilities of radio, movies and television.
Fiore, at the time a prominent graphic designer and communications consultant, set about composing the visual illustration of these effects which were compiled by Jerome Agel. Near the beginning of the book, Fiore adopted a pattern in which an image demonstrating a media effect was presented with a textual synopsis on the facing page. The reader experiences a repeated shifting of analytic registers—from "reading" typographic print to "scanning" photographic facsimiles—reinforcing McLuhan's overarching argument in this book: namely, that each medium produces a different "massage" or "effect" on the human sensorium."
“Having survived the Depression, Minneapolis-Honeywell was approached by the US military for engineering and manufacturing projects. In 1941, Minneapolis-Honeywell developed a superior tank periscope and camera stabilizers, as well as the C-1 autopilot. The C-1 revolutionized precision bombing in the war effort, and was used on the two B-29 bombers that dropped atomic bombs on Japan in 1945. The success of these projects led Minneapolis-Honeywell to open an Aero division in Chicago on October 5, 1942.:73 This division was responsible for the development of the formation stick to control autopilots, more accurate gas gauges for planes, and the turbo supercharger.:79 In 1950, Minneapolis-Honeywell’s Aero division was contracted for the controls on the first US nuclear submarine, The Nautilus.:88 The following year, the company acquired Intervox Company for their sonar, ultrasonics, and telemetry technologies. Honeywell also helped develop and manufacture the RUR-5 ASROC for the US Navy. In 1953, in cooperation with the USAF Wright-Air Development Center, Honeywell developed an automated control unit that could control an aircraft through various stages of a flight, from taxiing, to takeoff, to the point where the aircraft neared its destination and the pilot took over for landing. Called the Automatic Master Sequence Selector, the onboard control operated similarly to a player piano to relay instructions to the aircraft's autopilot at certain way points during the flight, significantly reducing the pilot's workload. Technologically, this effort had parallels to contemporary efforts in missile guidance and numerical control. Honeywell also developed the Wagtail missile with the USAF.”
“From the 1950s until the mid-1970s, Honeywell was the United States' importer of Pentax cameras and photographic equipment.:153 These products were labeled Honeywell Pentax in the U.S. In 1953, Honeywell introduced their most famous product, the T-86 Round thermostat.:110
On April 12, 1955, Minneapolis-Honeywell started a joint venture with Raytheon called Datamatic to enter the computer market and compete with IBM.:118 Two years later in 1957, their first computer, the D-1000, was sold and installed. In 1960, just five years after embarking on this venture with Raytheon, Minneapolis-Honeywell bought out Raytheon’s interest in Datamatic and turned it into the Electronic Data Processing division (now Honeywell Information Systems) of Minneapolis-Honeywell.:118 Honeywell also purchased minicomputer pioneer Computer Control Corporation (3C's), renaming it as Honeywell's Computer Control Division. Through most of the 1960s, Honeywell was one of the "Snow White and the Seven Dwarfs" of computing. IBM was "Snow White", while the dwarfs were the seven significantly smaller computer companies: Burroughs, Control Data Corporation, General Electric, Honeywell, NCR, RCA, and UNIVAC. Later, when their number had been reduced to five, they were known as "The BUNCH", after their initials: Burroughs, UNIVAC, NCR, Control Data Corporation, and Honeywell.
A 1990 Honeywell-Bull Entry Level Mainframe DPS 7 mainframe
In 1961, James H. Binger became Honeywell’s president and in 1965 its chairman. On becoming Chairman of Honeywell, Binger revamped the company sales approach, placing emphasis on profits rather than on volume. He also stepped up the company's international expansion – it had six plants producing 12% of the company's revenue. He also officially changed the company's corporate name from "Minneapolis-Honeywell Regulator Co." to "Honeywell", to better represent their colloquial name. Throughout the 1960s, Honeywell continued to acquire other businesses, including Security Burglar Alarm Company in 1969.:130
The beginning of the 1970s saw Honeywell focus on process controls, with the company merging their computer operations with GE’s information systems in 1970, and later acquiring GE’s process control business.:122 With the acquisition, Honeywell took over responsibility for GE's ongoing Multics operating system project. The design and features of Multics greatly influenced the Unix operating system. Multics also influenced many of the features of Honeywell/GE's GECOS and GCOS8 General Comprehensive Operating System operating systems. Honeywell, Groupe Bull, and Control Data Corporation formed a joint venture in Magnetic Peripherals Inc. which became a major player in the hard disk drive market. It was the worldwide leader in 14-inch disk drive technology in the OEM marketplace in the 1970s and early 1980s especially with its SMD (Storage Module Drive) and CMD (Cartridge Module Drive). In the second half of the 1970s, Honeywell started to look to international markets again, acquiring the French Compagnie Internationale pour l’Informatique in 1976.:124 Eight years later, Honeywell formed Honeywell High Tech Trading to lease their foreign marketing and distribution to other companies abroad, in order to establish a better position in those markets.:147 Under Binger's stewardship from 1961 to 1978 he expanded the company into such fields as defense, aerospace, and computing. During and after the Vietnam Era, Honeywell's defense division produced a number of products, including cluster bombs, missile guidance systems, napalm, and land mines. Minnesota-Honeywell Corporation completed flight tests on an inertia guidance sub-system for the X-20 project at Eglin Air Force Base, Florida, utilizing an NF-101B Voodoo by August 1963. The X-20 project was canceled in December 1963. The Honeywell project, founded in 1968, organized protests against the company to persuade it to abandon weapons production
In 1980, Honeywell bought Incoterm Corporation to compete in both the airline reservations system networks and bank teller markets.
In the 1980s, Honeywell developed the first Digital Process Communications protocol for its smart transmitters used in process measurement. Since then, smart communication protocols have evolved into various standardized types, such as the HART protocol and DE protocol.”
"Research into packet switching started in the early 1960s, and packet switched networks such as the NPL network, ARPANET, CYCLADES, Merit Network, Tymnet, and Telenet, were developed in the late 1960s and 1970s using a variety of protocols. The ARPANET project led to the development of protocols for internetworking, by which multiple separate networks could be joined into a single network of networks.
ARPANET development began with two network nodes which were interconnected between the Network Measurement Center at the University of California, Los Angeles (UCLA) Henry Samueli School of Engineering and Applied Science directed by Leonard Kleinrock, and the NLS system at SRI International (SRI) by Douglas Engelbart in Menlo Park, California, on 29 October 1969. The third site was the Culler-Fried Interactive Mathematics Center at the University of California, Santa Barbara, followed by the University of Utah Graphics Department. In an early sign of future growth, fifteen sites were connected to the young ARPANET by the end of 1971. These early years were documented in the 1972 film Computer Networks: The Heralds of Resource Sharing.
Early international collaborations on the ARPANET were rare. European developers were concerned with developing the X.25 networks. Notable exceptions were the Norwegian Seismic Array (NORSAR) in June 1973, followed in 1973 by Sweden with satellite links to the Tanum Earth Station and Peter T. Kirstein's research group in the United Kingdom, initially at the Institute of Computer Science, University of London and later at University College London."
Layers of Lies Protect The Truth:
The internet is the New Media but the Propagandists are still following the 20th Century Playbook.
Beware the shadow sheeple shepherded puppet show.