A Proper Gander At Propaganda


PLEASE NOTE: This is not a conspiracy theory blog.

This website exists to serve as public resource for reverse imagineering world-wide culture, one that takes a critical look at the numerous artifacts and other types of relics that represent our shared collective international heritage. This blog is dedicated to examining social engineering and the use of tax funded governmental propaganda, and the mainstream media, as international human resource management tools.

About The AA Morris Proper Gander At Propaganda Podcast: Coming to you from one of the suburban metropolitan melting pots of international culture, outside of one of the multimedia capitals of the world, New York City, the Proper Gander at Propaganda podcast is meant to be a filter free look at our shared international cultural heritage, our shared social media infused and obsessed present, and what our children and their children could be looking forward to. This link will bring you to the podcast page of this website, with embedded squarespace audio: link: http://www.aamorris.net/podcast/

Thank you for taking the time to read this,

AA "The Proper Gander" Morris

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The United Cargo Cult Of America: Deprogramming The Human Mind - Part 1


Please excuse any stray typos, spell check is an evil imp. We will correct them as we find them. Thank you. AAMorris Staff.

The Mainstream News Media is a Religion

Exit Counseling - The Do It Yourself Approach:

Please try to keep an open mind as you read on:

We have been subjected to a centuries long system of what can only be termed mind control. Things do not work like we've been conditioned to accept. The world is bound by literal paper chains of treaties, governmental constitutions, and contracts. The Devil really is in the details. See the article index for more, but the World as we know it is run as one big single business enterprise from the top down and has been for a very long time. Nations are not quite as independent as we've been told.

This pyramid system of social control has existed as long as human culture, as we know it, has.

The Royalty and other elite could give up their long standing so-called "legal" claims and the system and its long term detrimental effect on human thinking would still be a problem. From wage slave to Queen, we are all victims of this historical long standing confidence game and racket, some chains are paper and digital and some are made of gold.

It does not matter if the Royals are indeed figureheads or not. It does not matter what we call the elite who run things and it does not matter who they are. The system itself is the problem. Witting and unwitting minds serve its inhuman agenda.

Panning Gold From Sand:

Become Your Own Authority - Continue Your Own Education,

The internet as ultimate library makes self education easier today than ever before.

Authoring Authority

"An argument from authority (Latinargumentum ad verecundiam), also called an appeal to authority, is a common type of argument which can be fallacious, such as when an authority is cited on a topic outside their area of expertise or when the authority cited is not a true expert. 

Carl Sagan wrote of arguments from authority:

One of the great commandments of science is, "Mistrust arguments from authority." ... Too many such arguments have proved too painfully wrong. Authorities must prove their contentions like everybody else."

Argument from authority - Wikipedia

Respect Your Own Authority

All anyone, so-called expert or not, can actually do is make a claim and then proceed to support that claim. Who, what, where, why, when and how aren't just important questions that every story, factual or fantasy, must answer, these questions and the answers are the very material narratives are supposed to be woven from. This is basic common sense logic. All anyone can do is make a claim and then support it as best as they can. 

We need to first assess the situation and get all the information, whether factual or fiction, in order.

We must learn how things work, why things work. Who is involved, what their motives are, etc.

Once we understand the subject and have come to our own individual conclusions, we then can attempt to communicate that opinion to our fellow human beings. Whether we are successful at our attempt at communication will depend on how skilled we are at crafting messages and language.

see: Gene Odening interview, Part 1 – “The TRIVIUM ... - Gnostic Media

see: http://www.gnosticmedia.com/the-trivium-how-to-free-your-mind-jan-irvin-at-the-free-your-mind-conference-04-10-11/

Trivium - Wikipedia


We ourselves need to be ‘deprogrammed’. Color Television and now the internet, are the medium of Government. Government as we know it today would not exist as it does, were it not for the power of the full color audio visual experience. The Governmental beast would never have grown into the monster it is without the medium of television, specifically and most importantly, the News and the talk shows. These latter formats are an overlooked neo-religion. We take for granted the power the talk show host and the newscaster has over defining the boundaries of our own imaginations. This is the intended role of the journalist. The modern journalist have replaced the Rabbi and Priest as the guardians of the boundaries of reason. The News presents a highly filtered and distorted view of reality. In general, the more global and reported the News story, the more likely it is to be fake. The more famous the person or people involved and/or the more details the media reveals, the more likley it is that the News story is probably altered or manipulated in some way. The manipulation is designed to fit a specific agenda that can range from simple profit to broad social change.


Learn To Tolerate The Opinions and Behavior of Others - The News and related Media tend to promote various forms of divisive behavior. The public is managed more easily by being divided and conquered into 'communities'. This is now being done online with the many forms of social media. Youtube and other other social websites promote single minded community building. The media tends to promote limited ways of thinking. Context is ignored in favor of team building exercises of one kind or another. Elections, games shows and sporting events are primary examples of this.

Court TV

News stories that reveal too many details or interviews with witnesses or alleged victims of crimes, before any trials are complete, are all signs that the News story is fake. How can anyone have a fair trial, defendant or victim, if the News and related media spends countless hours discussing the case? How can the media interview alleged victims before any trial is complete? How does that make any sense? Wouldn't a newbie lawyer be able to have the case tossed? Wouldn't alleged victims who gave highly publicized interviews to the press be compromised as witnesses? How could any trial proceed? How could any high profile criminal or civil media case be real? How can these cases not be little more than theater. The media coverage obviously goes way beyond the public being able to simply watch a trial.

We must also keep in mind that real events can easily be filtered through the news media and the result might not be as true as one might think. The way the News and related media operate is to avoid any real logical and contextual analysis of the stories they claim so important. Instead we end up (more often than not), with very shallow and empty narratives that will usually have many obvious flaws that the journalists are not intreated in exploring  in any meaningful kind of way. The best we usually get is some kind of limited damage control.

Make Believe V Reality

More believable stories are mixed with fantastic ones and all the so-called News is treated in the same shallow fashion. This is how the system works and how so many of us can work in it without knowing we are promoting little more than propaganda most of the time.

It's not that all the News is fake, it is that a lot of it is highly distorted and manipulated and the reporting is intellectually a joke. The entire system is designed and founded for propaganda promotion and not much more.

This is how we end up believing and taking for granted so many assumptions we should not.

Yellow Journalism Is The Blueprint For The News

"Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering or sensationalism By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion."


"Joseph Campbell defines yellow press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps color), heavy reliance on unnamed sources, and unabashed self-promotion. The term was extensively used to describe certain major New York City newspapers around 1900 as they battled for circulation."

All Cults Need a Good Mystery:  A Mystery That Must Remain Unsolved Of Course!

The News is meant to defines the boundaries of reality. The journalist is the modern religious leader. The mass media is their collective pulpit and an unsuspecting public is their flock. This 'operation' is online and has been for a long time. The mainstream media itself (or one of its related hydra-like heads) is the source of many so-called conspiracy theories that tend to eventually become Hollywood product. These mysteries must remain unsolved or the audience won't come back for more. An external guide or conspiracy guru is usually put forth as an  'expert' and 'researcher' who then, more often than not, and wittingly or unwittingly, proceeds to liberally mix some truth with a lot of fantasy. No real answers or only absurd ones are offered. The mystery remains an eternal and seemingly paradoxical one. This is how cult membership is maintained. We are not to realize we might be being had and that the event itself was fake. We are not to understand that there is a long and demonstrable history of this exact kind of fakery. The motive is population control. People and animals, pre-modern industry, used to be the literal machinery of civilization and had to be managed as resources are. Today our's is a society and world built on these foundational assumptions and we tend to take this underlying system of very real neo-feudalism for granted. (see article index for more) 

The 411 on 9/11: Crisis & Public Perception Management - The News Programs The Human Mind

The News constantly shows what is meant to be real and disturbing footage over and over so we in the public are properly terrified. We then need to believe we need all the protecting layers of governance that result and we also must truly believe we need to pay our taxes for all of it.

We must not question the official reports despite demonstrable physics and we must accept cartoon physics, empty appeals to authority and clearly flawed reasoning as logical 'science', instead.

Of course aluminum passenger jets cannot penetrate steel structure like we see in this obviously artificially crafted video clip below. We would expect to see plenty of passenger jet debris falling to the ground and the passenger jet, made mostly of aluminum and fibre glass, cannot penetrate the steel structure of the tower like a magic bullet. The hollow and fuel filled wings should be seen to be ripped away by the steel structure of the tower.

There are other things about this footage that prove this footage and other footage like it are fake, but that is a subject for another time and also a subject that one can research online for themselves. Suffice it to say there is a centuries long history of this type of media fakery, both visual and verbal.

The Problem - Reaction - Solution Evolution:

What we see below is nothing but a photographic cartoon. This type of darkroom photoshop trickery is as old as photography itself. (see article index for more) This is an example of the screening process the media engages in. Screens are meant to hide things, not reveal them. The images and accounts of events like 9/11 are incredible and unbelievable and are not supported by real evidence at all. Instead we end up with highly manipulated video and little more than hearsay of one kind or another. We believe the event is real mostly because the News told us it was. We usually cannot fathom how such an event could be faked. The fact is there is a long history of exactly this kind of theatrical and mythological fakery sold to the public as fact. This is how things really work, for the most part.

The mainstream narrative about 9/11, is literally an absurd conspiracy theory, by definition.

This clip and many like it are the result of a computer software program like Adobe After Effects. A moderately trained person could have easily have manufactured this moving photo montage on a consumer level PC back in 2001. There is a long history of artists of all types being employed by the military.  Again, please see the article index for more, but Hollywood and the Military Industrial Complex are one and the same at the highest levels. Modern military weaponry and aircraft were developed along side and at the same time and by the same people as the Hollywood special effects and filmmaking industry was.


see also: Diocletian's Problem-Reaction-Solution - Propaganda Matrix.com

Terrorism is Government Policy

terrorism (n.)  

1795, in specific sense of "government intimidation during the Reign of Terror in France" (March 1793-July 1794), from French terrorisme, from Latin terror  

If the basis of a popular government in peacetime is virtue, its basis in a time of revolution is virtue and terror -- virtue, without which terror would be barbaric; and terror, without which virtue would be impotent. [Robespierre, speech in French National Convention, 1794]

General sense of "systematic use of terror as a policy" is first recorded in English 1798 (in reference to the Irish Rebellion of that year). At one time, a word for a certain kind of mass-destruction terrorism was dynamitism (1883); and during World War I frightfulness (translating German Schrecklichkeit) was used in Britain for "deliberate policy of terrorizing enemy non-combatants."

Terrorism - Online Etymology Dictionary

Shock & Awe

This NTSC video clip is from 2001 and is comparably low quality video, by today's standards. The average cell phone produces a higher quality image composed of many more pixels than this professional (but low quality) Beta Video Tape imagery. This is nothing but a moving photographic montage. This is a photographic cartoon, and this was not the first time the public was exposed to such fakery sold as fact. Again, please see the article index for more, but photo fakery is as old as photography, basically - the two are one and the same. 

NTSC - Wikipedia

The Mainstream Media Promotes Fake News  in "Real Time"

The mainstream media promotes the work of allies like Alex Jones and others. These online personas are actually part of the same mainstream media beast. The multimedia beast is online and interactive. "Real people" posting seemingly amateurish or somewhat professional videos and interviews and articles online, might be more than they seem. Learn to discern good information from bad. Pan the gold from the sand.

The prior media still exist, this media includes: architecture, fashion, interior design, ritual, radio, film, print, word of mouth (hearsay).

All of this media is  still used today to manipulate social opinion and behavior.

Traditionally Governments Employ Acts of Terrorism Against "Non Combatants"

"terrorism (n.) 

1795, in specific sense of "government intimidation during the Reign of Terror in France" (March 1793-July 1794), from French terrorisme, from Latin terror (see terror).

If the basis of a popular government in peacetime is virtue, its basis in a time of revolution is virtue and terror -- virtue, without which terror would be barbaric; and terror, without which virtue would be impotent. [Robespierre, speech in French National Convention, 1794]

General sense of "systematic use of terror as a policy" is first recorded in English 1798 (in reference to the Irish Rebellion of that year). At one time, a word for a certain kind of mass-destruction terrorism was dynamitism (1883); and during World War I frightfulness(translating German Schrecklichkeit) was used in Britain for "deliberate policy of terrorizing enemy non-combatants."

Terrorism - Online Etymology Dictionary

The Mainstream News Media Filters & Distorts Reality

We have all been subjected to various schemes and layers of ‘mind control’ types of techniques and strategies. We are encouraged to engage in various socially reinforced fads, fashions, political and other artificial, prepackaged and pre approved, products of this very fake and commercial world we live in. In fact, is it even possible to escape the artificial world of commerce? Can a person really live off the land free from tax, fee and fine? Can we do that here in America the so-called home of the free? Are we really more free today, despite all the wonderful social change? What an adult does with their own body and with other like minded adults is their business. Forcing one’s will on others is the crime. This is what Governments and other social control based institutions do. This is the crime these institutions are guilty of committing.

The News Act is Based on The Ancient Art of Snake Oil Sales

The Yellow Blueprint For The News Media:

Frank Luther Mott defines yellow journalism in terms of five characteristics:

  1. scare headlines in huge print, often of minor news
  2. lavish use of pictures, or imaginary drawings
  3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts
  4. emphasis on full-color Sunday supplements, usually with comic strips
  5. dramatic sympathy with the "underdog" against the system.”

Yellow journalism - Wikipedia

The Mainstream News Media Promotes Conspiracy Theories

Hollywood silver screen films like Oliver Stone's JFK, with all the massive press coverage and public relations campaigns such films generate, to daytime and other types of talk shows, to radio programs and newspapers, inundate our minds with so-called conspiracy theories. These ideas are promoted by clearly mainstream media sources. There is a lot of money in the conspiracy business of course and this market place is obviously an important financial and propaganda one. Noise is a great defense from truth. The media machine is a noise machine. The many voices and clear content control means the truth gets drowned out by sensationalized fiction sold as fact.

All of it is taken out of context and all of it is presented in only Yellow Journalistic terms.  As anyone who has used a library, with its dictionaries and encyclopedias, knows, and as we have demonstrated in many articles on this blog, the mainstream media, in all of its many guises, does not present a clear and valid picture of reality. Truth is mixed liberally with fantasy and this is presented in one way or another to the mass public as "fact".


Below is but one of many examples from the mainstream media. This report is shallow and can clearly be shown to be in error. We know what purpose the Masons used to serve and how modern communication systems have long replaced this Secret Society Brotherhood. Here we can see bits of truth mixed with plenty of layers of deception. This is how gatekeeping and shepherding, whether intentional or not, works. This is how the News media acts like modern rabbi and priest, defining the boundaries of reason and speculation for us. Here we can see that the news media is indeed an empty and shallow authority that clearly presents an inaccurate and not even well researched view of our history and world. 

This video and further information about it can be found at: http://abcnews.go.com/Video/playerIndex?id=1859947 For information about Masonic renewal, visit the Masonic Renewal Committee of Canada, the United States and Mexico (MRC) at http://www.masonicrenewal.org/ How to Join Freemasonry http://www.masonicrenewal.org/content/join-freemasonry Follow Us Facebook https://www.facebook.com/pages/Masonic-Renewal-Committee/122776521090399 Twitter https://twitter.com/MasonicRenewal Google+ https://plus.google.com/101557659883067647426/about Blogger http://masonicrenewal.blogspot.com/

Eye of Providence - Wikipedia

The Mainstream Media Promotes 9/11 Theories

Make no mistake, what ends up on air is what the networks want us to see. The talent we are supposed to associate with and like, all sign contracts and are bound to obey these agreements. The talk show host and journalist has no expectation of any freedom of speech when they are paid to speak for the network News. This is how freedom of the press works. This blog is another example. We control what goes on this website in the same manner the News controls what the news person tells you. The News and all the rest of the media, are all highly filtered. Here is another of a multitude of easily found examples of the media's role in promoting conspiracy  theories.

Cult of Personality: Cult Promoting Idolatry

The media also tends to promote the person more so than the idea. Our's is a culture that is founded on the worship of idols and celebrities of one kind or another and commercial interests reinforce the resulting manufactured artifacts, like t-shirts, toys, sneakers and so on,  on the unsuspecting populace. Examples of this include all the various celebrity endorsed product lines.

We are supposed to believe the obviously contrived shadow puppet show is real. True believers make for great talk show hosts and so do great actors and actresses. It does not matter if the person believes the underlying assumptions or not. It does not matter if the propagandist is knowing or not. In either case we end up with half truths mixed with fantasy. The purpose of all the propaganda and yellow journal nonsense is to get us to behave and act in specific ways. We must believe certain things and most of all have some kind of faith in all the governmental layers we do not really need.

Rosie O'Donnell, a comedian, talk show host and actress promotes conspiracy theories about 9/11 while also providing no further context and while also either wittingly or unwittingly gatekeeping about the subject.

Here on display is the basic gatekeeping script. Some logical truth is mixed with plenty of shadowy fantasy and assumed nonsense. We are to believe the wars are as the News media and government claim they are. We are not supposed to know that war is more literal theater than not. We are not supposed to question whether we need to pay taxes for this farce in the first place.

We must always question all basic assumptions. "When you assume, you make an ass out of you and me." Feilx Unger.

The fact is the 9/11  video footage and other photography is clearly not only tampered with, but faked. Demonstrable physics does not support the conclusion of the official reports, despite what any so-called educated and accredited expert may claim. Logic transcends appeals to authority but ours is a culture predicated on our minds being literally programmed by empty authoritative appeal. Experts should demonstrate their knowledge, but most do not.

Rosie O'Donnell at View (ABC-USA)

The Journalist & Talking Head Pundit are Charlatans

"A charlatan (also called swindler or mountebank) is a person practising quackery or some similar confidence trick in order to obtain money, fame or other advantages via some form of pretense or deception.

The word comes from French charlatan, a seller of medicines who might advertise his presence with music and an outdoor stage show. The best known of the Parisian charlatans was Tabarin, who set up a stage in the Place Dauphine, Paris in 1618, and whose commedia dell'arte inspired skits and whose farces inspired Molière. The word can also be traced to Spanishcharlatán, an indiscreetly talkative person, a chatterbox. Ultimately, etymologists trace "charlatan" from either the Italian ciarlare,[1] to chatter or prattle; or from Cerretano, a resident of Cerreto, a village in Umbria, known for its quacks."


"Snake oil, originally a fraudulent liniment without snake extract, has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is themselves a fraud, quack, or charlatan."


If It Walks Like A Duck...

"Quackery is the promotion of fraudulent or ignorant medical practices. A quack is a "fraudulent or ignorant pretender to medical skill" or "a person who pretends, professionally or publicly, to have skill, knowledge, or qualifications he or she does not possess; a charlatan or snake oil salesman". The term quack is a clipped form of the archaic term quacksalver, from Dutchquacksalver a "hawker of salve". In the Middle Ages the term quack meant "shouting". The quacksalvers sold their wares on the market shouting in a loud voice.

Common elements of general quackery include questionable diagnoses using questionable diagnostic tests, as well as alternative or refuted treatments, especially for serious diseases such as cancer. Quackery is often described as "health fraud" with the salient characteristic of aggressive promotion."


The Sociopathic Mainstream Media Gaslights The Public: The Art of Perception Management

"Gaslighting or gas-lighting is a form of psychological abuse in which a victim is manipulated into doubting their own memory, perception, and sanity. Instances may range from the denial by an abuser that previous abusive incidents ever occurred up to the staging of bizarre events by the abuser with the intention of disorienting the victim.

The term owes its origin to the 1938 play Gas Light and has been used in clinical and research literature."

"Sociopaths and narcissists frequently use gaslighting tactics. Sociopaths consistently transgress social mores, break laws, and exploit others, but typically are also convincing liars, sometimes charming ones, who consistently deny wrongdoing. Thus, some who have been victimized by sociopaths may doubt their perceptions. 

Some physically abusive spouses may gaslight their partners by flatly denying that they have been violent. 

Gaslighting may occur in parent–child relationships, with either parent, child, or both, lying to each other and attempting to undermine perceptions. 


In an influential 1981 article Some Clinical Consequences of Introjection: Gaslighting, Calef and Weinshel argue that gaslighting involves the projection and introjection of psychic conflicts from the perpetrator to the victim: "this imposition is based on a very special kind of 'transfer'... of painful and potentially painful mental conflicts." 

The authors explore a variety of reasons why the victims may have "a tendency to incorporate and assimilate what others externalize and project onto them", and conclude that gaslighting may be "a very complex highly structured configuration which encompasses contributions from many elements of the psychic apparatus."  Dorpat (1994) describes this as an example of projective identification.


With respect to women in particular, Hilde Lindemann argued emphatically that in such cases, the victim's ability to resist the manipulation depends on "her ability to trust her own judgments".[14] Establishment of "counterstories" may help the victim reacquire "ordinary levels of free agency."


Flashback: George Bush admits they feed Propaganda to the Mainstream Media

A Pre-Packaged Echo Chamber

CONAN Highlight: Local news people agree: it's okay to be a little selfish this Christmas. Just admit it! More CONAN @ http://teamcoco.com/video Team Coco is the official YouTube channel of late night host Conan O'Brien, CONAN on TBS & TeamCoco.com.

The News and related talk show media are an echo chamber and this is by design. Not everyone who works in the media are 'in on it'. The use of AP and Reuters news feeds and other external sources of news stories means the News tends to parrot itself.


"A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapersmagazines and radio and television broadcasters. A news agency may also be referred to as a wire service, newswire, or news service.

Although there are many news agencies around the world, three global news agencies, Agence France-Presse(AFP), Associated Press (AP) and Reuters, have offices in most countries of the world and cover all areas of information."

"Only a few large newspapers could afford bureaus outside their home city. They relied instead on news agencies, especially Havas in France and the Associated Press in the United States. Former Havas employees founded Reuters in Britain and Wolff in Germany; Havas is now Agence France-Presse (AFP).[2] For international news, the agencies pooled their resources, so that Havas, for example, covered the French Empire, South America and the Balkans and shared the news with the other national agencies. In France the typical contract with Havas provided a provincial newspaper with 1800 lines of telegraphed text daily, for an annual subscription rate of 10,000 francs. Other agencies provided features and fiction for their subscribers."

News agency - Wikipedia

"The Associated Press (AP) is an American multinational nonprofit news agency headquartered in New York City, that operates as a cooperativeunincorporated association. The AP is owned by its contributing newspapersradio, and television stations in the United States, all of which contribute stories to the AP and use material written by its staff journalists. Most of the AP staff are Union members and are represented by the Newspaper Guild, which operates under the Communication Workers of America, which operates under the AFL-CIO.

As of 2007, news collected by the AP was published and republished by more than 1,700 newspapers, in addition to more than 5,000 television and radio broadcasters. The photograph library of the AP consists of over 10 million images. The AP operates 243 news bureaus in 120 countries. It also operates the AP Radio Network, which provides newscasts twice hourly for broadcast and satellite radio and television stations."

Associated Press - Wikipedia

"Reuters /ˈrɔɪtərz/ is an international news agency headquartered in Canary WharfLondonEnglandUnited Kingdom and is a division of Thomson Reuters.

Until 2008, the Reuters news agency formed part of an independent company, Reuters Group plc, which was also a provider of financial market data. Since the acquisition of Reuters Group by the Thomson Corporation in 2008, the Reuters news agency has been a part of Thomson Reuters, making up the media division. Reuters transmits news in EnglishFrenchArabicSpanishGermanItalianPortugueseRussianJapaneseKoreanUrdu, and Chinese."

Reuters - Wikipedia

see also:




We are Supposed to Mind & Judge Someone Else’s Personal Behavioral Choices - Never Mind Tolerance & A Common Sense Application of The Golden Rule

 This is the very real social behavior these systems promote. These same systems promote a busy body mind the other person’s business mentality that too many of us are quick to mimic for reasons both altruistic and selfish. Too many fees and fines and laws and restrictions are manufactured with the best intent of shaping a better world and the effect ends up being one that does nothing to achieve that end. We only end up feeding a commercialized beast of one kind or another. The Drug War is a fine example of where this reasoning leads. Young men and women stilldie from things like heroin overdoses, despite the eternal War On Drugs.  They end up getting jailed and fined over personal choices and this is the real crime. The Drug War is all about profit and is of course a subject for a series of articles. All the laws in the world can not make up for education and a pay for prison and fine based approach does not serve the public at all. We end up jailing each other over personal behavior choices we have no right to. The Drug War is a prime example of the limited thinking and the lies we see promoted in the name of so-called safety. In fact the Federal Government claims the safe, medically beneficial and non toxic substance, Cannabis, is essentially a poison, this is demonstrably absurd. Peanuts cause more deaths than Cannabis ever has. Context matters.  We need to realize we are free to decide what is and what is not medically beneficial for ourselves. We must learn to continue to educate ourselves and we must become our own individual authorities. The mainstream media, in all of its forms and by its very nature, encourages us to constantly seek empty external authority as the source of our own guidance. This is an obvious canard and one that really needs to be avoided. 

Limit the Damage

We need limited and more local bureaucracies that work and are constituted for the public good. The current system is constituted for itself. The higher level governments, like all higher level institutions, exist more for indoctrination and social control than for any other reason. The oaths the elected politicians take are to protect the interests and existence of the Governments themselves and not the ‘country’ or people. The politician do no work for those of us in the mass public. This is why they say and do whatever they want and get away with it and why change that benefits the mass public is slow to take effect. Prejudice is encouraged as a simple divide and conquer strategy. The mainstream media itself, by way of the News and related talk shows, is guilty of presenting a very filtered an distorted picture of reality, clearly designed to divide and conquer the public. We are supposed to be afraid of the race war that is forever around the corner (every summer) and we are supposed to fear the police and the government itself. We are supposed to hate and despise each other over political choices and we are even supposed to get similarly worked up and divided over sporting events and other divisive team building endeavors that should be experienced as entertainment.


The entertainment media by itself is not much of a problem as the work is clearly fictional and highly subjective. It is when the entertainment media is experienced in the context of the rest of the media that it can reinforce the various distorted narratives that are presented as fact. Hollywood and related productions continue to promote various fictions as fact to this day. Things like human space exploration and other sorts of clearly illogical mainstream Cosmological nonsense is sold as fact by both Hollywood, the University system and cable networks like History and Discovery channel.


Why We Are Kept In the Dark

Hollywood can always find financing for World War Two and NASA and other sorts of so-called real News story based films, usually made by Clint Eastwood and starring Tom Hanks. If either of these two make a film sold as based on a true story, we know it is probably based on a fake or otherwise highly distorted news event, designed to presented an unrealistic view of reality. We are supposed to be kept dumbed down so we are easier to control.


The Yellow Blueprint

This is also why Yellow Journalism can be described as the blueprint for culture. As it turns out, ours is still a highly immature and juvenile (& global) culture.  The modern news and the Governmental narratives have long followed this blueprint. History is filled with examples of cartoon reasoning presented as historical fact. History seems to be more myth and legend and propaganda than anything else. There is some truth mixed in with plenty of fiction. What most people do not understand is that the University system, like all other systems, does not exist to serve the interest of the mass public. Education is secondary to cultural indoctrination. This is why the official mainstream Cosmology and history is allowed to remain distorted and convoluted and absurd. 

We know we are repetitive but we feel it important to stress the relevance of the Yellow Journalism definition. We can see how what we are told is reliable reporting is nothing but nonsense. In other words, modern journalism relies on these vert techniques. Watergate is a primary example of this.

Watergate appears to be another scripted event. The story is absurd and is the very stuff of a Yellow Journalist’s greatest dream. Watergate is the subject for another articles, but the supposed News story that broke the Nixon Presidency famously relied on an unnamed source with a name that references pornographic film. Today’s political headlines are no different. 

Human Psych 101: Why Full Color Images Matter

"Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color can indeed influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color. For example, males reported that red colored outfits made women seem more attractive, while women answered that the color of a male's outfit did not affect his attractiveness.

Color psychology is also widely used in marketing and branding. Many marketers see color as an important part of marketing because color can be used to influence consumers' emotions and perceptions of goods and services. Companies also use color when deciding on brand logos. These logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services, such as the color pink being heavily used on Victoria's Secret branding. However, colors are not only important for logos and products, but also for window displays in stores. Research shows that warm colors tended to attract spontaneous purchasers, despite cooler colors being more favorable."

"Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing. Recent work in marketing has shown that color can be used to communicate brand personality.

Marketers must be aware of the application of color in different media (e.g. print vs. web), as well as the varying meanings and emotions that a particular audience can assign to color. Even though there are attempts to classify consumer response to different colors, everyone perceives color differently. The physiological and emotional effect of color in each person is influenced by several factors such as past experiences, culture, religion, natural environment, gender, race, and nationality. When making color decisions, it is important to determine the target audience in order to convey the right message. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece.[16]

Research on the effects of color on product preference and marketing shows that product color could affect consumer preference and hence purchasing culture. Most results show that it is not a specific color that attracts all audiences, but that certain colors are deemed appropriate for certain products."

Color psychology - Wikipedia

The Yellow Blueprint For Culture:

emphasis on full-color Sunday supplements, usually with comic strips

Joseph Campbell defines yellow press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps color), heavy reliance on unnamed sources, and unabashed self-promotion. The term was extensively used to describe certain major New York City newspapers around 1900 as they battled for circulation.[3]

Frank Luther Mott defines yellow journalism in terms of five characteristics:[4]

  1. scare headlines in huge print, often of minor news
  2. lavish use of pictures, or imaginary drawings
  3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts
  4. emphasis on full-color Sunday supplements, usually with comic strips
  5. dramatic sympathy with the "underdog" against the system.”

Yellow journalism - Wikipedia

Colorful Cartoonish Bull Indeed!

Cargo Culture is Our Global Culture

Cargo cults are marked by a number of common characteristics, including a "myth-dream" that is a synthesis of indigenous and foreign elements; the expectation of help from the ancestors; charismatic leaders; and lastly, belief in the appearance of an abundance of goods.[7]

The indigenous societies of Melanesia were typically characterized by a "big man" political system in which individuals gained prestige through gift exchanges. The more wealth a man could distribute, the more people in his debt, and the greater his renown. Those who were unable to reciprocate were identified as "rubbish men". Faced, through colonialism, with foreigners with a seemingly unending supply of goods for exchange, indigenous Melanesians experienced "value dominance". That is, they were dominated by others in terms of their own (not the foreign) value system; exchange with foreigners left them feeling like rubbish men.[8]

Since the modern manufacturing process is unknown to them, members, leaders, and prophets of the cults maintain that the manufactured goods of the non-native culture have been created by spiritual means, such as through their deities and ancestors. These goods are intended for the local indigenous people, but the foreigners have unfairly gained control of these objects through malice or mistake.[9] Thus, a characteristic feature of cargo cults is the belief that spiritual agents will, at some future time, give much valuable cargo and desirable manufactured products to the cult members.[9]

Symbols associated with Christianity and modern Western society tend to be incorporated into their rituals; for example the use of cross-shaped grave markers. Notable examples of cargo cult activity include the setting up of mock airstrips, airports, offices, and dining rooms, as well as the fetishization and attempted construction of Western goods, such as radios made of coconuts and straw. Believers may stage "drills" and "marches" with sticks for rifles and use military-style insignia and national insignia painted on their bodies to make them look like soldiers, thereby treating the activities of Western military personnel as rituals to be performed for the purpose of attracting the cargo.“

Cargo cult - Wikipedia

The Myth of American Journalism

News from Nowhere, by Edward Jay Epstein

The public image of American Journalism has always included a good proportion of myth.
— DAVID ERNEST HAIGHT / AUG. 1, 1973 The Intrepid Scholar

"In summary, News from Nowhere portrays television journalism as virtually compelled to present a distorted picture of America, to manufacture out of the raw material of daily events a view of society which is biased toward certain geographic areas, certain types of people and behavior, and certain types of (usually superficial) commentary—all in all, no setting for the Intrepid Reporter."

News From Nowhere

"Television was at first merely an instrument of this myth, but in the mid-1950s it grew to be something more. With the development of national network news programs, the legend came to life. Combining the events of the day with the actual faces and voices of individual correspondents, television brought forth the Intrepid Reporter before our eyes, and in the process created a new kind of journalism. Today TV news is an American institution, and in Edward Jay Epstein’s latest book it has now received a serious study of its operation. In News from Nowhere Epstein examines the processes by which network news programs are created and the institutional factors which shape those processes. His discoveries are thoroughly deflating to the myth of the Intrepid Reporter."

“The distinction between scholarship and journalism is made clear in what Epstein does with all this material. His analysis does not deal with the ephemeral aspects of his subject, the changes in personnel and passing issues which constitute so much of the news-reporting system itself. His major conclusion is that “the pictures of society which are shown on television as national news are largely—though not entirely—formed and shaped by organizational considerations.” That is to say, the organizational requirements of national networks place such restrictions on the work of their news divisions that the correspondents themselves exercise only a minor influence on their own broadcasts. He describes four such restrictions, and in one way or another each is a blow to the legend of the Intrepid Reporter.”



We Need Our Own Mental "Exit Strategies".

The Mainstream News and Related Media Present A Distorted Vision of Reality

Everyone who buys into the mythology of our collective global culture without thought is a victim of a very real 'brain washing' and cult thinking. The mythology promoted by the media in all of its various forms tends to reinforce the social control systems more so than not. Some things get through, but for the most part, the end result of all the commissioned art is that the mass public ends up still thinking and believing things that are clearly and demonstrably untrue, as fact. Most in the mass public are unaware that history is more lie than not and that what most term "science" is not all it's made out to be. In fact what most call "science" is nothing but metaphysical mumbo jumbo nonsense and the stuff of yellow journal fantasy. The News and the talk shows clearly promote stories that do not answer the important questions of who, what, where, why, when and how. These stories tend to rely on yellow journalistic techniques and nothing else. In fact too many of the stories cannot be anything but scripted fictions. It's not that there are no real cases of violence or scandals, it's that the stories presented by the News tend to be little more than hearsay backed up with illogical reasoning. There are usually flaws in the reporting that are obvious to those of us who are critical of the News. 

We have been programmed to view the News without a critical mind and this is the mistake. When someone makes a claim it is on them to back that claim up. What we have been conditioned to accept as "News" is little more than nonsense more often than not.

We need to critically view the News media and to realize that most of the claims the News passes on are little more than the equivalent of shallow press releases. Most of the studies quoted and the stories reported on, are all taken out of context and so distorted that the result is the audience of this media end up with an incorrect view of reality and this too is a crime.

In other words, the News has an agenda. The News is not only interested in ratings, it is state run at the highest levels. The real agenda is to give us all a false and filtered impression of the world so we continue to support the numerous layers of government. We must continue to pay taxes, fees and fines and be willing to jail each other over personal behavior choices. We must think we need to pay for a military to protect us, when the truth is the threat is manufactured and mostly theater. We the public get blamed for everything from war to global warming and the fact is none of it is true. Social media and the internet are simply the new medium for the same old control mechanisms. Online personas will live along side all the prior traditional media.

Simple word of mouth (BS) to fully colorized moving pictures with sound now exist along side, as well as on-line with, the ever growing social media beast.

Understanding Media

An introduction by Dr. Anthony Collamati to themes in Ch. 1 & Ch. 3 of Marshall McLuhan's Understanding Media. The video is a companion piece for discussions in Media Theory and Culture--a course in Alma College's New Media Studies program.

Print Media Contains the Hearsay and Fairytale or "Folktale" Mythology of the Prior Technological Age of Speech.

"The Snake Made Me Do It"

We tend to overlook speaking itself, we overlook vocal communication itself, as a medium for propaganda and thought and subsequent behavior control.  The easiest way to start to distort reality is to simply tell a lie. The earliest means of communication is vocal speech of course and this is the original medium of Government in all of its forms. Royalty, religion and military all rely on verbal command in order to maintain control. Verbal command becomes written scripts and orders and these become the corporate and  governmental world we live in, and take for granted, today.

According to McLuhan, the French revolution and American revolution happened under the push of print whereas the preexistence of a strong oral culture in Britain prevented such an effect
— https://en.wikipedia.org/wiki/Understanding_Media#Historical_examples

"Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, a pioneering study in media theory. McLuhan proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role not only by the content delivered through it, but also by the characteristics of the medium.

McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence." 

More controversially, he postulated that content had little effect on society—in other words, it did not matter if television broadcasts children's shows or violent programming, to illustrate one example—the effect of television on society would be identical  He noted that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it.

The book is the source of the well-known phrase "The medium is the message". It was a leading indicator of the upheaval of local cultures by increasingly globalized values. The book greatly influenced academics, writers, and social theorists."

"In the first part of Understanding Media, McLuhan also stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium. Some media, such as film, were "hot" - that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image. McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray. A movie is thus said by McLuhan to be "hot", intensifying one single sense "high definition", demanding a viewer's attention, and a comic book to be "cool" and "low definition", requiring much more conscious participation by the reader to extract value.[9]

"Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than a dialogue."

Hot media usually, but not always, provide complete involvement without considerable stimulus. For example, print occupies visual space, uses visual senses, but can immerse its reader. Hot media favour analytical precision, quantitative analysis and sequential ordering, as they are usually sequential, linear and logical. They emphasize one sense (for example, of sight or sound) over the others. For this reason, hot media also include radio, as well as film, the lecture and photography.

Cold media, on the other hand, are usually, but not always, those that provide little involvement with substantial stimulus. They require more active participation on the part of the user, including the perception of abstract patterning and simultaneous comprehension of all parts. Therefore, according to McLuhan cold media include television, as well as the seminar and cartoons. McLuhan describes the term "cold media" as emerging from jazz and popular music and, in this context, is used to mean "detached."

This concept appears to force media into binary categories. However, McLuhan's "hot" and "cold" exist on a continuum: they are more correctly measured on a scale than as dichotomous terms."

"McLuhan uses interchangeably the words medium, media and technology. For McLuhan a medium is "any extension of ourselves", or more broadly, "any new technology".[2] In addition to forms such as newspapers, television and radio, McLuhan includes the light bulb,[3] cars, speech and language in his definition of "media": all of these, as technologies, mediate our communication; their forms or structures affect how we perceive and understand the world around us.

McLuhan says that the conventional pronouncements fail in studying media because they pay attention to and focus on the content, which blinds them to see its actual character, the psychic and social effects. Significantly, the electric light is usually not even regarded as a medium because it has no content. Instead, McLuhan observes that any medium "amplifies or accelerates existing processes", introduces a "change of scale or pace or shape or pattern into human association, affairs, and action", resulting in "psychic, and social consequences";[2][3] this is the real "meaning or message" brought by a medium, a social and psychic message, and it depends solely on the medium itself, regardless of the 'content' emitted by it.[2] This is basically the meaning of "the medium is the message".

McLuhan, to show the flaws of the common belief that the message resides or depends on how the medium is used (the "content" output), uses the example of mechanization (machinery to assist the work of human operators), pointing out that regardless of the product (i.e. cornflakes or Cadillacs), the impact on workers and society is the same.[2] In a further exemplification of the common unawareness of the real meaning of media, McLuhan says that people "describe the scratch but not the itch."[4] As an example of so-called "media experts" which follows this fundamentally flawed approach, McLuhan quotes a statement from "General" David Sarnoff (head of RCA), calling it the "voice of the current somnambulism".[5] Each media "adds itself on to what we already are", realizing "amputations and extensions" to our senses and bodies, shaping them in a new technical form. As appealing as this remaking of ourselves may seem, it really puts us in a "narcissistic hypnosis" that prevents us from seeing the real nature of the media."

"McLuhan also says that a characteristic of every medium is that its content is always another (previous) medium.  For an example in the new millennium, the Internet is a medium containing traces of various mediums which came before it—the printing press, radio and the moving image."

"The impact of each medium is somewhat limited to the previous social condition,[citation needed] since it just adds itself to the existing,[5] amplifying existing processes.[6] Therefore, different societies may be differently transformed by the same media.[citation needed]

An overlooked, constantly repeated understanding McLuhan has is that moral judgement (for better or worse) of an individual using media is very difficult, because of the psychic effects media have on society and their users. Moreover, media and technology, for McLuhan, are not necessarily inherently "good" or "bad" but bring about great change in a society's way of life. Awareness of the changes are what McLuhan seemed to consider most important, so that, in his estimation, the only sure disaster would be a society not perceiving a technology's effects on their world, especially the chasms and tensions between generations.

The only possible way to discern the real "principles and lines of force" of a media (or structure), is to stand aside from it and be detached from it. This is necessary to avoid the powerful ability of any medium to put the unwary into a "subliminal state of Narcissus trance," imposing "its own assumptions, bias, and values" on him. Instead, while in a detached position, one can predict and control the effects of the medium. This is so difficult because "the spell can occur immediately upon contact, as in the first bars of a melody".[7] One historical example of such detachment is Alexis de Tocqueville and the medium of typography. He was in such position because he was highly literate.[7] Instead, an historical example of the embrace of technological assumptions happened with the Western world, which, heavily influenced by literacy, took its principles of "uniform and continuous and sequential" for the actual meaning of "rational."[7]

McLuhan argues that media are languages, with their own structures and systems of grammar, and that they can be studied as such. He believed that media have effects in that they continually shape and re-shape the ways in which individuals, societies, and cultures perceive and understand the world. In his view, the purpose of media studies is to make visible what is invisible: the effects of media technologies themselves, rather than simply the messages they convey. Media studies therefore, ideally, seeks to identify patterns within a medium and in its interactions with other media. Based on his studies in New Criticism, McLuhan argued that technologies are to words as the surrounding culture is to a poem: the former derive their meaning from the context formed by the latter. Like Harold Innis, McLuhan looked to the broader culture and society within which a medium conveys its messages to identify patterns of the medium's effects."

Understanding Media The Extension of Man

"In Part One, McLuhan discusses the differences between hot and cool media and the ways that one medium translates the content of another medium. Briefly, "the content of a medium is always another medium."

In Part Two, McLuhan analyzes each medium (circa 1964) in a manner that exposes the form, rather than the content of each medium. In order, McLuhan covers The Spoken Word, The Written Word (as in a manuscript or incunabulum), Roads and Paper Routes, NumbersClothingHousingMoneyClocks, The Print (as in pictorial lithograph or woodcut), Comics, The Printed Word (as in Typography), WheelBicycle and Airplane, The Photograph, The Press, MotorcarAdsGamesTelegraph, The Typewriter, The Telephone, The PhonographMoviesRadioTelevisionWeapons, and Automation.

Throughout Understanding Media: The Extensions of Man, McLuhan uses historical quotes and anecdotes to probe the ways in which new forms of media change the perceptions of societies, with specific focus on the effects of each medium as opposed to the content that is transmitted by each medium. McLuhan identified two types of media: "hot" media and "cool" media. This terminology does not refer to the temperature or emotional intensity, nor some kind of classification, but to the degree of participation. Cool media are those that require high participation from users, due to their low definition (the receiver/user must fill in missing information). Since many senses may be used, they foster involvement. Conversely, hot media are low in audience participation due to their high resolution or definition. Film, for example, is defined as a hot medium, since in the context of a dark movie theater, the viewer is completely captivated, and one primary sense—visual—is filled in high definition. In contrast, television is a cool medium, since many other things may be going on and the viewer has to integrate all of the sounds and sights in the context."

Understanding Media - Wikipedia

An Example of Media Bias and Institutionalized Agenda: Climate Change - Global Warming Propaganda

Whatever environmental change that is or isn't happening would be due to the actions of big business and the decisions to fix that are out of our hands and in the hands of the same elite who control the entire system in the first place. We get blamed so we think it is human nature that is the problem. We are encouraged to confuse anger with war. A wife stabbing her husband as the result of an argument is one thing. An entire nation of people getting together and deciding to go and march off to fight another group of people is another. It is easier to go out and live off of the land, fishing, hunting and farming than it is to go to war. There is plenty of land out there. Those of us who live around urban areas have a distorted view of the world. The media promotes the idea that we have more power and control over nature than we really do. 

Deprogramming & Exiting The Cult

Deprogramming refers to coercive measures to force a person in a controversial belief system to change those beliefs and abandon allegiance to the religious, political, economic, or social group associated with the belief system. Methods and practices of self-identified "deprogrammers" have involved kidnapping, false imprisonment, and coercion, and sometimes resulted in criminal convictions of the deprogrammers. Classic deprogramming regimens are designed for individuals taken against their will, which has led to controversies over freedom of religion, kidnapping, and civil rights, as well as the violence which is sometimes involved.”

“As a technique, the deprogramming that has been practiced over the last half century has been typically commissioned by relatives, often parents of adult offspring, who objected to the subject's membership in an organization or group. It has been compared to exorcisms in both methodology and manifestation,[8] and the process sometimes has been performed with tacit support of law enforcement and judicial officials.[9][10] In response to a burgeoning number of new religious movements in the 1970s in the United States, the "father of deprogramming", Ted Patrick, introduced many of these techniques to a wider audience as a means to combat cults.[11][12] Since then, deprogrammings have been carried out "by the thousands".[10] For example, various atrocity stories served as justification for deprogramming of Unification Church members in the USA.

“As a technique for encouraging people to disassociate with groups with whom they have as consenting adults chosen to associate, deprogramming is a controversial practice. Even some cult critics have denounced it on legal and ethical grounds.[14] Similar actions, when done without force, have been referred to as "exit counseling". Sometimes the word deprogramming is used in a wider (and/or ironic or humorous sense), to mean the freeing of someone (often oneself) from any previously uncritically assimilated idea. According to Carol Giambalvo, "exit cousellors are usually former cult members themselves".[15]”

Deprogramming - Wikipedia


cult (n.)

1610s, "worship," also "a particular form of worship," from French culte (17c.), from Latin cultus "care, labor; cultivation, culture; worship, reverence," originally "tended, cultivated," past participle of colere "to till" (see colony). Rare after 17c.; revived mid-19c. with reference to ancient or primitive rituals. Meaning "a devotion to a person or thing" is from 1829.

Cult. An organized group of people, religious or not, with whom you disagree. [Rawson]


colony (n.)

late 14c., "ancient Roman settlement outside Italy," from Latin colonia "settled land, farm, landed estate," from colonus "husbandman, tenant farmer, settler in new land," from colere "to cultivate, to till; to inhabit; to frequent, practice, respect; tend, guard," from PIE root *kwel- (1) "move round, turn about" (source also of Latin -cola "inhabitant;" see cycle (n.)). Also used by the Romans to translate Greek apoikia "people from home." Modern application dates from 1540s.


culture (n.)

mid-15c., "the tilling of land," from Middle French culture and directly from Latin cultura "a cultivating, agriculture," figuratively "care, culture, an honoring," from past participle stem of colere "to tend, guard; to till, cultivate" (see colony). The figurative sense of "cultivation through education" is first attested c. 1500. Meaning "the intellectual side of civilization" is from 1805; that of "collective customs and achievements of a people" is from 1867.

For without culture or holiness, which are always the gift of a very few, a man may renounce wealth or any other external thing, but he cannot renounce hatred, envy, jealousy, revenge. Culture is the sanctity of the intellect. [William Butler Yeats]

Slang culture vulture is from 1947. Culture shock first recorded 1940. Ironic or contemptuous spelling kulchur is attested from 1940 (Pound), and compare kultur.


Cult - Online Etymology Dictionary

Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia. For the best resource collection of his work check out the page Mcluhan on Maui (MOM) here: http://www.mcluhanonmaui.com/ The best documentary about Mcluhan (in four parts) is definitely CBC's Life and Times: Understanding Mcluhan here: part 1: http://www.youtube.com/watch?v=WvpPb89ChM0 People seriously studying his work I can point to Douglas Hofstaedter.
Title: Living in an Acoustic World Speaker: Marshall McLuhan Location: University of South Florida, 1974 Description: One of the big flips that's taking place in our time is the changeover from the eye to the ear.

How Human Minds Work

The News and other related documentary products are sold to us as 'real' and as factually based when the fact is these stories are usually filtered and altered in one way or another. The News is modified to fit the 'times' or what the news maker deems the public will accept. The News story is also filtered through a medium that involve highly edited video with authoritative voice over narration and commercial breaks.

The News story is filtered through a screen of round tables of pundits who pontificate and play a game of merry go round nonsense, that leads to no real logical conclusion, more often than not. The way the News is produced means that the truth easily gets filtered out. The News producers are not interested in truth, they are interested overtly in ratings. We also know that there is a conscious and/or unconscious aspect of the reinforcement of social norms. The News journalists themselves have been conditioned to produce the type of work we end up with. Most might not even be aware of the overlooked logical flaws in the News in the first place. They do not see that the entire news media is based on faulty logic and that the use of two unnamed sources as a valid foundation for a news story, is itself illogical and nonsensical and obviously means that the News is easily manipulated and even faked.

News journalists are not logical independent thinkers nor are they employed to be. They are meant to be the modern Rabbis and Priests and are meant to define the bounds of reason and the imagination for us all. They are the Shepherds of the modern electronically manipulated flock. This modus operandi is online and interactive, of course. Social media "leaders" play the same game, whether they know it or not.

We have been conditioned to accept a yellow journalism based system of so-called News as valid and reasonable. We are not supposed to see the state run game for what it is. At the highest levels the News, like all other media, is basically part of the Government. This is the medium for Government or social control.

We respond to the fictional work of the multimedia beast. The best actresses and actors and film makers can make us feel that the stories we see on the various screens are real. We know they are not, but we still suspend our disbelief and experience a range of emotions as we engage with the fictional work. We can get absorbed by reading, so we can easily see the appeal of the moving image in full color with sound. The more real a person seems to our senses, the more we will unconsciously respond to the seeming emotional state of that person. In this manner we begin to get 'programmed'. The trusted news caster or talk show host can manipulate us emotionally as easily as the best actors and actresses can. In fact since most of us think the News is factual, we tend to give the journalist more credibility than they actually deserve.

When something is labeled as fact we have been conditioned to not critically think about the information we receive. We assume it is correct and this is a huge mistake and how we end up being misled. This is how most of us end up with perceptions of reality that are nothing but fantasy. This is how the "Matrix" or the illusion of the artificial world, is maintained.

The News and related media are the medium for Augmented Reality.

Our neurological networks (minds) respond to the expressions and behavior of other human beings without us necessarily being aware of it.

Human Psych 101: "Monkeys and Parrots and Zombies, Oh My"

"Monkey see, monkey do is a pidgin-style saying that appeared in American culture in the early 1920s. The saying refers to the learning of a process without an understanding of why it works. Another definition implies the act of mimicry, usually with limited knowledge and/or concern for the consequences."

"Imitation (from Latin imitatio, "a copying, imitation"[1]) is an advanced behavior whereby an individual observes and replicates another's behavior. Imitation is also a form of social learning that leads to the "development of traditions, and ultimately our culture. It allows for the transfer of information (behaviours, customs, etc.) between individuals and down generations without the need for genetic inheritance."[2] The word imitation can be applied in many contexts, ranging from animal training to international politics.[3] The term generally refers to conscious behavior; subconscious imitation is termed mirroring."

The human brain has multiple mirror neuron systems that specialize in carrying out and understanding not just the actions of others but their intentions, the social meaning of their behavior and their emotions.

”We are exquisitely social creatures,” Dr. Rizzolatti said. “Our survival depends on understanding the actions, intentions and emotions of others.”

He continued, “Mirror neurons allow us to grasp the minds of others not through conceptual reasoning but through direct simulation. By feeling, not by thinking.”
— http://www.nytimes.com/2006/01/10/science/cells-that-read-minds.html


The Behavior Mind Virus is Contagious

"Behavioral contagion is a type of social influence. It refers to the propensity for certain behavior exhibited by one person to be copied by others who are either in the vicinity of the original actor, or who have been exposed to media coverage describing the behavior of the original actor. It was originally used by Gustave Le Bon (1895) to explain undesirable aspects of behavior of people in crowds. 

The occurrence of behavioral contagion has been attributed to a variety of different factors, but the predominant theory is that of the reduction of restraints, put forth by Fritz Redl in 1949 and analyzed in depth by Ladd Wheeler in 1966.[2] Even with the popularity of this theory, social psychologists acknowledge a number of factors that influence the likelihood of behavioral contagion occurring, such as deindividuation (Festinger, Pepitone, & Newcomb, 1952) and the emergence of social norms (Turner, 1964).[3] Freedman, Birsky and Cavoukian (1980) have also focused on the effects of physical factors on contagion, in particular, density and number.[3]

Ogunlade (1979, p. 205) describes behavioral contagion as a “spontaneous, unsolicited and uncritical imitation of another’s behavior” that occurs when certain variables are met: a) the observer and the model share a similar situation or mood (this is one way behavioral contagion can be readily applied to mob psychology); b) the model’s behavior encourages the observer to review his condition and to change it; c) the model’s behavior would assist the observer to resolve a conflict by reducing restraints, if copied; and d) the model is assumed to be a positive reference individual."

Behavioral contagion - Wikipedia

Mining The Crowded Public Mind

"The Crowd: A Study of the Popular Mind (FrenchPsychologie des Foules; literally: Psychology of Crowds) is a book authored by Gustave Le Bon that was first published in 1895. 

In the book, Le Bon claims that there are several characteristics of crowd psychology: "impulsiveness, irritability, incapacity to reason, the absence of judgement of the critical spirit, the exaggeration of sentiments, and others...".[1] Le Bon claimed "that an individual immersed for some length of time in a crowd soon finds himself – either in consequence of magnetic influence given out by the crowd or from some other cause of which we are ignorant – in a special state, which much resembles the state of fascination in which the hypnotized individual finds himself in the hands of the hypnotizer."

The Crowd: A Study of the Popular Mind - Wikipedia

Mirror Mirror: The Power of The Full Color Moving Audio Visual Image Explained

"It is not normally possible to study single neurons in the human brain, so most evidence for mirror neurons in humans is indirect. Brain imaging experiments using functional magnetic resonance imaging (fMRI) have shown that the human inferior frontal cortex and superior parietal lobe are active when the person performs an action and also when the person sees another individual performing an action. It has been suggested that these brain regions contain mirror neurons, and they have been defined as the human mirror neuron system."

" More recent experiments have shown that even at the level of single participants, scanned using fMRI, large areas containing multiple fMRI voxels increase their activity both during the observation and execution of actions."


Monkey see, monkey do - Wikipedia


Mirror neurons in monkeys

see also:

Of Mirror Neurons And Social Media | Psychology Today

Celebrities Are Promoted as Idols: The Power of The Cult of Personality Exposed

All sorts of stars are promoted as idols of one kind or another. We are supposed to emulate the various behaviors of the celebrities we see in the media. Celebrities of all types, promote all kinds of things, including political issues, political candidates, and many other social issues, as well as commercial product. We take all of this for granted. We take for granted how commercialized our culture actually is.

"Throughout recorded history there are accounts of people who attracted the trappings of celebrity which would be recognized today.

Athletes in Ancient Greece were welcomed home as heroes, had songs and poems written in their honor, and received free food and gifts from those seeking celebrity endorsement.[6] Ancient Rome similarly lauded actors and notorious gladiators, and Julius Caesar appeared on a coin in his own lifetime (a departure from the usual depiction of battles and divine lineage).[5]

In the 12th century, Thomas Becket became famous following his murder. He was promoted by the Christian Church as a martyr and images of him and scenes from his life became widespread in just a few years. In a pattern often repeated, what started out as an explosion of popularity (often referred to with the suffix 'mania') turned into a long-lasting fame: pilgrimages to Canterbury Cathedral where he was killed became instantly fashionable and the fascination with his life and death have inspired plays and films.

The cult of personality (particularly in the west) can be traced back to the Romantics in the 18th Century, whose livelihood as artists and poets depended on the currency of their reputation. The establishment of cultural hot-spots became an important factor in the process of generating fame: for example, London and Paris in the 18th and 19th Centuries. Newspapers started including gossip columns [8] and certain clubs and events became places to be seen in order to receive publicity.

The movie industry spread around the globe in the first half of the 20th Century and with it the now familiar concept of the instantly recognizable faces of its superstars. Yet, celebrity wasn't always tied to actors in films, especially when cinema was starting out as a medium. As Paul McDonald states in The Star System: Hollywood's Production of Popular Identities, "in the first decade of the twentieth century, American film production companies withheld the names of film performers, despite requests from audiences, fearing that public recognition would drive performers to demand higher salaries."[9] Public fascination went well beyond the on-screen exploits of movie stars and their private lives became headline news: for example, in Hollywood the marriages of Elizabeth Taylor and in Bollywood the affairs of Raj Kapoor in the 1950s.

The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presleyand The Beatles, respectively. John Lennon's highly controversial 1966 quote: "We're more popular than Jesus now,"[10] which he later insisted was not a boast, and that he was not in any way comparing himself with Christ,[11] gives an insight into both the adulation and notoriety that fame can bring. Unlike movies, television created celebrities who were not primarily actors; for example, presenters, talk show hosts and news readers. However, most of these are only famous within the regions reached by their particular broadcaster, and only a few such as Oprah WinfreyJerry Springer, or David Frost could be said to have broken through into a wider stardom."

"Celebrity refers to the fame and public attention accorded by the media to individuals or groups or, occasionally, animals, but is usually applied to the persons or groups of people (celebrity couples, families, etc.) themselves who receive such a status of fame and attention. Celebrity status is often associated with wealth (commonly referred to as fame and fortune), while fame often provides opportunities to make money.

Although the term "celebrity" is often intended to refer to famous individuals, it is also commonly used to refer to anyone who has had any moderate public attention in media, regardless of how well-known they are beyond their niche.

Successful careers in sports and entertainment are commonly associated with celebrity status;[3][4] while political leaders often become celebrities. People may also become celebrities due to media attention on their lifestyle, wealth, or controversial actions, or for their connection to a famous person."

"Celebrity endorsements have proven very successful around the world where, due to increasing consumerism, an individual is considered to own a status symbol when they purchase a celebrity-endorsed product. Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Along with investing their salaried wages into growing business endeavors, a number of celebrities have become innovative business leaders in their respective industries, gaining the admiration of their peers and contributing to the country’s economy."

"Celebrities often have fame comparable to royalty. As a result, there is a strong public curiosity about their private affairs. The release of Kim Kardashian's sex tape with rapper Ray J in 2003 brought her to a new level of fame, leading to magazine covers, book deals, and reality TV series."


Famed Italian neuroscientist Vittorio Gallese, one of the discoverers of “mirror neurons”, straddles many fields of knowledge in his pioneering research. An opera fan as well as neuroscientist, he has collaborated with some of the greatest luminaries in the humanities, from linguist George Lakoff to English professor Hannah Wojciehowski, to create a new “neurohumanistic” approach to academic studies: one which puts the human being at the center once more, in a revolutionary turn from the semiotic and narrative approaches of the past century. By using neurons to understand why, let’s say, we enjoy reading literature, it is a way, Gallese explains, to bring back the study of literature to what is important: you.

His latest interdisciplinary connection: mirror neurons and cinema. Why is it that we become so immersed when watching a film? What goes on inside our brains to create this empathetic connection with the screen?

Gallese and colleagues discovered mirror neurons accidentally in 1991 while working with macaque monkeys. They noticed that, bizarrely, when one monkey observed the experimenter grasping a peanut, the same neurons fired in his brain, as if he were performing that very action. This led Gallese and colleagues to conjecture a new model of inter-subjectivity: we “connect” to another human being before us because our brain mimics—or creates a bodily representation—of what that other person is doing. Your friend is lifting a heavy pitchfork? In your brain, you are lifting it too. You watch Ingrid Bergman (“Alicia”) in Hitchcock’s film Notorius, reaching to steal the keys to her husband’s wine cellar? In your mind you are also reaching for those keys.

The suspense is yours.
— Karin Badt Associate Professor of Cinema and Theater in Paris - Mirror Neurons and Why We Love Cinema: A Conversation with Vittorio Gallese and Michele Guerra in Parma 05/10/2013 http://www.huffingtonpost.com/karin-badt/mirror-neurons-and-why-we_b_3239534.html
Microexpressions – A Key to Studying Human Behavior
by Social-Engineer.Org • March 29, 2011

”Since the launch of my book, Social Engineering: The Art of Human Hacking, there has been a lot of people talking to me about chapter 5 all about microexpressions and non-verbal communication.

It is true that non-verbal communication is fascinating to understand and for us as social engineers, I feel it is essential. Being able to decipher human emotions can change the way you communicate. Understanding what someone is saying, or even NOT saying can make communication so much easier. Also knowing how to control your own microexpressions is a vital key to portraying the proper message to those you are communicating with or even your targets in a social engineering audit.
— http://www.social-engineer.org/interesting-se-articles/microexpressions-a-key-to-studying-human-behavior/


"Two Important Scientific Discoveries"

"The Universality of Facial Expressions of Emotion"

"Arguably the most important contribution basic science has made to our understanding of emotion concerns the universality of facial expressions of emotion. Darwin (1872) was the first to suggest that they were universal; his ideas about emotions were a centerpiece of his theory of evolution, suggesting that emotions and their expressions were biologically innate and evolutionarily adaptive, and that similarities in them could be seen phylogenetically. Early research testing Darwin’s ideas, however, was inconclusive (Ekman, Friesen, & Ellsworth, 1972), and the dominant perspective in psychology was that facial expressions were culture-specific – that is, just as every culture had its own verbal language, it had its own language of facial expressions. Darwin’s claims were resurrected by Tomkins (1962, 1963), who suggested that emotion was the basis of human motivation and that the seat of emotion was in the face. Tomkins conducted the first study demonstrating that facial expressions were reliably associated with certain emotional states (Tomkins & McCarter, 1964)."

Reading facial expressions of emotion

Monkey See Monkey Do - Parrot Hear Parrot Say: Celebrity Branding & Social Behavior Control

"Celebrities who promote brands are extremely efficient in making profit because the consumer will feel the need to buy what whoever they look up to is buying. I believe this need comes from mirror neurons. A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the same action performed by another. These mirror neurons make us feel the need to be the same as something else in order to validate our existence and feel like we belong. I believe the reason why mirror neurons have this aspect is because we are all apart of one energy and one consciousness. We have misunderstood our mirror neurons or just completely ignored them, they are giving us a crucial piece of information not only about social sciences but about how we evolved as a human race, and even where we are going to go. Mirror neurons support the theories of why us humans will always feel the need to belong, and hate being alone."

Celebrity Branding and Mirror Neurons | Thoughts of a Human

"Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brandscompanies, or a non-profit organizationwhich involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity endorsers in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities.[2] Celebrity endorsement is usually commonly used by fashion or beauty brands,[1] but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue.[3] Thus, making celebrities effective fundraisers.[3]

Celebrity branding is also known as celebrity endorsement, and is a form of publication by portraying a well recognized sports or entertainment celebrity to be a brand ambassador for a company or firm, and by using their social status to promote a service or product (Udo, Nwulu, & Stella, 2015)."

"Through the 1760s, royal endorsements were used as a type of celebrity branding to promote products. The first product that used celebrity endorsements was in 1760’s, where a company called “Wedgwood” who produced pottery and chinaware, used royal endorsements as a marketing devise to show value in the company and promote others their product (“Celebrity Endorsement – Throughout the Ages,”2004).

In 1875-1900’s trade cards were introduced, this is where there would be a picture of a celebrity with a photo of the product. Typically, these trade cards would be given to consumers with the product or would be inserted on the packaging of the product itself, which would feature celebrities such as actors or sport stars.

Cigarette brands became hugely involved in celebrity branding, ‘Kodas’ cigarettes introduced baseball player cards into the packets of cigarettes as part of a customer loyalty scheme. This created a demand for consumers to buy more cigarettes so they could gain all the cards of all baseball players due to celebrity endorsement of the cards.

In the early 1930s the major trending celebrity endorsers were athletes, then by 1945 the trend changed and movie stars were the next big celebrity endorsers. In 1965, colour television was introduced to the marketing and there was a popular rising demand which was occurring, this in when television personalities and entertainers became a celebrity endorsement for communicating services and products.

Companies and firms in 1980’s then decided to start making products around celebrities (“Celebrity Endorsement – Throughout the Ages,”2004). An example of this is in 1984 when the company ‘Nike’ noticed a talented and young basketball player called Michael Jordan. Michael Jordan, then became ‘Nike’s’ celebrity brand ambassador for their sports industry. Nike extremely relied on Michael Jordan’s social status to make the brand internationally well known.

Since companies started making products around celebrities and the celebrity becoming the brand ambassador for the company, athletes and entertainment celebrity’s then started to negotiate salaries and pay out’s for them representing the company due to competition of other firms. Due to salaries always increasing because of the demands of the celebrity, usually sales for the company that the celebrity was promoting would increase.

Furthermore, in the late 1900s, celebrity endorsements came to another level, instead of images of them promoting a brand, companies started to hold press conferences with the celebrity announcing special deals, this meant celebrities had now become a spokesperson for the firm. As more companies got their celebrity ambassador to hold press conferences and announce special deals, sales for the brands were increasing immensely and more deals were introduced to the market.

In the year of the 2000s, studies have shown that by having a celebrity ambassador for a firm has improved sales enormously; such as Nike whom signed Tiger Woods in 1996 saw a $50million increase in sales on golf balls by 2002 (“Celebrity Endorsement – Throughout the Ages,”2004)."

Celebrity branding - Wikipedia

"A publicist is a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a bookfilm or album. Most top-level publicists work in private practice, handling multiple clients. The term "publicist" was coined by Columbia law professor Francis Lieber (1800–1872) to describe the public-like role of internationalists during the late nineteenth century."

"In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client's gross income). Publicists can be local, regional or national level. For example, a small restaurant seeking only local publicity would want a local publicist - whereas an author seeking nationwide visibility would want to search for a national publicist.

One of the publicist's main functions is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.

Some publicists specialize in representing ordinary members of the public to procure the maximum possible fee for stories they wish to sell to newspaperstelevision stations and magazines. A number have now sprung up on the internet and work as media agents gaining members of the public multiple deals with publications.

An older meaning of the term is closer to pamphleteer: someone who circulates ideas by publishing them, perhaps in ephemeral forms.

"Hollywood publicists create and manage relationships between film stars and the array of other media channels through which the identities of stars are circulated. Stars have a dual relationship with publicity, for they publicize films but also, and importantly in the freelance market, have an interest in self publicity. It is for the latter reason that while many stars continue to regard managers as an optional luxury, today the majority of stars in Hollywood hire publicists to manage their media visibility. In other words, celebrities hire publicists who will be able to get their name out to the public preferably in a positive light.

Compared to channels of paid advertising, publicity generates exposure which is relatively "free." Publicity is at work whenever stars make personal appearances at press conferences or film premieres, give television interviews, are displayed on magazine covers, or allow the press to cover a private event. Independent publicists include Hollywood stars and studios as their clients, alongside corporations and individuals from the worlds of entertainment, sports, finance, technology, retailing, and other business sectors."

"Types of publicists

  • Press representative
  • Public relations publicist – manages the public image of a client or a work of art such as a film.
  • Special publicity consultant
  • Unit publicist – The unit publicist brings attention to the production phase of making a film or other work of art by organizing media kits, sending out press releases, and arranging media visits to the production.
  • Media agent – liaises between the ordinary person (interviewee) and publications or TV to 'sell' their story."

Publicist - Wikipedia

"publicist (n.) 

1792, "person learned in public law or the law of nations," from public (adj.) + -ist. Also from 1795 in English as "writer on current topics," from French publiciste; in either case a hybrid.

Then crept in the "loose" usage. Anybody who wrote or spoke about public affairs came to be dubbed a publicist. It was only a question of time when the dam would give way and the word flow in all directions and be made to cover every kind of talent, or lack of it. ["The Nation," Nov. 22, 1917]

Meaning "press agent" is from 1925 (publicity agent attested by 1900); publicitor also was tried in this sense."

publicist (n.) - Online Etymology Dictionary

The Surrender of Culture to Technology Neil Postman- posted by youtube poster Dark Industries 

link courtesy John Adams via HOAX BUSTERS CALL

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