A Proper Gander At Propaganda

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World War I Film Propaganda: Programming The Human Mind

 
 
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image source: A scene from The Battle of the Somme

The Power of Moving War Imagery: The 20th Century and The Nationalization of The Masses

"Nations were new to cinema and its capability to spread and influence mass sentiment at the start of World War I. The early years of the war were experimental in regard to using films as a propaganda tool, but eventually became a central instrument for what George Mosse has called the "nationalization of the masses" as nations learned to manipulate emotions to mobilize the people for a national cause against the imagined or real enemy."

"British efforts in pro-war film production took some time to find their stride as it, unlike Germany, did not realize the potential of film as a means of projecting the nation’s official point of view. The British recognized early in the war that they needed to target neutral audiences, specifically America, to either get them to join the war or further support the war effort in Britain. One of the leading figures in bringing British war films to the U.S. was Charles Urban, the best known film producer in England at the time. He first brought Britain Prepared to the States in early 1916 and The Battle of the Somme in August 1916, both of whose rights were sold to the Patriot Film Corporation. Neither achieved the success the British sought, in part because of Urban’s and Wellington House’s refusal to address Urban’s German ancestry or that the films were produced by the British government with the intention of winning over American audiences. This stance changed in November 1916, when the British created the War Office Cinematograph Committee (WOCC), under which the film’s official intent was to be known. It was absorbed by the Department of Information (DOI) early in 1917."

"The U.S. entered the war in April 1917, which achieved Wellington House's primary objective. The DOI increased its production of war films, but did not know what would play most effectively in the U.S., leading to nearly every British war film being sent to the States thereafter, including The Tanks in Action at the Battle of the Ancre and The Retreat of the Germans at the Battle of Arras, both of which were eventually released as serials. It also turned away from feature-length films because they took longer to produce, leaving greater gaps between releases. The DOI found it better to constantly release films and shorts of varying lengths and topics, including newsreels, to increase the market saturation. Newsreels became increasingly popular and a part of the standard war propaganda policy with the DOI and its successor, the Ministry of Information. The U.S. developed its own propaganda organization, the Committee on Public Information (CPI), days after the declaration of war. Originally wary of film as a propaganda medium, it created the Division of Films on 25 September 1917 to handle films taken by army Signal Corps cameramen. It did not release commercial films. Urban’s Kineto Company of America edited, processed, and printed the CPI’s films, including Pershing’s Crusaders, America’s Answer, and Under Four Flags. Similar to Britain, American interest in feature-length films waned, in favor of newsreels and shorts. This also proved to be more profitable though even American audiences came to prefer British war films. Charlie Chaplin produced and starred in multiple pro-US propaganda films. One film, Zepped, which contains the only known scenes of a Zeppelin bombing raid over London, was designed to be used on a morale mission for the troops in Egypt and to defuse the terror inspired by the frequent Zeppelin raids.[4] In 1918, Chaplin made, at his own expense, The Bond, and produced short clips in which he beat up Kaiser Wilhelm with a hammer bearing the inscription "War Bonds"."

"Germany was one of the first nations to recognize and effectively mobilize the film industry towards national causes. The German industry expanded during World War I largely due to the isolation that resulted from the government's 1916 ban on most foreign films, prior to which it imported films, especially from Denmark. Building upon a history in which Kaiser Wilhelm II was the biggest movie star of the era, the Chief of Staff of the Germany army, General Ludendorff saw film as an effective war weapon and used the fledgling Universum Film Aktiengesellschaft, better known as Ufa, to create pro-German films. By the end of the war, the booming industry which expanded from 25 to 130 production companies from 1914 to 1918 was consolidated into larger companies, primarily under Ufa.[5] Germany also launched a secret film campaign in the United States. In an effort to maintain U.S. neutrality and spread pro-German sentiments, German officials set up The American Correspondent Film Company. As a front man for this organization, photographer Albert K. Dawson was attached to the German and Austrian army. Dawson was among the most active and daring film correspondents in the Great War."

"France: Many resources were redirected to support the fighting, leading to a decline in French film production during the war. Additionally, most of the films shown in France during the war were American. The French war films often depicted the disputed territory, Alsace-Lorraine, which was a major victim of Weimar hostilities. The many depictions of heroic and suffering women and children led to the territory's representation as a beautiful female victim, abused by Germanic Huns, silently crying for national redemption."

source: https://en.wikipedia.org/wiki/World_War_I_film_propaganda

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image source: World War I film propaganda - Wikipedia

The Power of Film

"A propaganda film is a film that involves some form of propaganda. Propaganda films may be packaged in numerous ways, but are most often documentary-style productions or fictional screenplays, that are produced to convince the viewer of a specific political point or influence the opinions or behavior of the viewer, often by providing subjective content that may be deliberately misleading."

"Propaganda is the ability "to produce and spread fertile messages that, once sown, will germinate in large human cultures.” However, in the 20th century, a “new” propaganda emerged, which revolved around political organizations and their need to communicate messages that would “sway relevant groups of people in order to accommodate their agendas”. First developed by the Lumiere brothers in 1896, film provided a unique means of accessing large audiences at once. Film was the first universal mass medium in that it could simultaneously influence viewers as individuals and members of a crowd, which led to it quickly becoming a tool for governments and non-state organizations to project a desired ideological message. As Nancy Snow stated in her book, Information War: American Propaganda, Free Speech and Opinion Control Since 9-11, propaganda "begins where critical thinking ends.""

source: films as a propaganda too

J.R.R. Tolkien, Fantasy Author,  Front Line Somme Valley World War One

"Tolkien arrived at the Somme in early July 1916. In between terms behind the lines at Bouzincourt, he participated in the assaults on the Schwaben Redoubt and the Leipzig salient. Tolkien's time in combat was a terrible stress for Edith, who feared that every knock on the door might carry news of her husband's death. To get around the British Army's postal censorship, the Tolkiens developed a secret code for his letters home. By using the code, Edith could track her husband's movements on a map of the Western Front."

source:  https://en.wikipedia.org/wiki/J._R._R._Tolkien#First_World_War

C.S. Lewis, Fantasy Author, Front Line Somme Valley World War One

"Soon after Lewis entered Oxford in the 1917 summer term, he joined the Officers' Training Corps at the university as his "most promising route into the army". From there, he was drafted into a Cadet Battalion for training. After his training, he was commissionedinto the Third Battalion of the Somerset Light Infantry of the British Army as a Second Lieutenant. On his nineteenth birthday (29 November 1917) he arrived at the front line in the Somme Valley in France, where he experienced trench warfare for the first time. On 15 April 1918, Lewis was wounded and two of his colleagues were killed by a British shell falling short of its target. He suffered from depression and homesickness during his convalescence and, upon his recovery in October, he was assigned to duty in Andover, England. He was demobilised in December 1918 and soon restarted his studies."

source: https://en.wikipedia.org/wiki/C._S._Lewis#First_World_War_and_Oxford_University

For more:

The Battle of the Somme

Wellington House's

Committee on Public Information

Ministry of Information