"Simon says, you will believe in what I say." You will do as I do.
As children, many of us grew up playing the game of monkey-like mimicry called Simon Says.* And as children, many of us were unaware of the meaning of the words Hoi Polloi.* "What does this have to do with communication and marketing?" you might be inclined to ask. Well, the answer is everything. Shocking news headlines drive new laws* and steer new behavior.* Social media amplifies this effect by allowing everyone to participate similarly. Everyone who has a social media account is their own public relations firm and news media broadcaster. Facebook, Instagram, Twitter, and the rest allow us to do things impossible twenty years ago.*