Proper Gander At Propaganda

Exploring the powerful worlds of art, branding, motion graphic design, public relations, storytelling, and more.

It's All About Belief

“A Scholar in his Study” Etching by Rembrandt •  Wkimedia Commons

“A Scholar in his Study” Etching by Rembrandt • Wkimedia Commons

The prior entry in this series can be read by clicking this link: Good Story Trumps Great Fact

Effective communication is built from other people’s beliefs, not the designer’s artistic vision.

Unless we have the power of instantaneous insight, we need to do real work to see where our target demographic is coming from. This is critical to successful communication design. We need to know something about what our intended spectators think and how they will emotionally respond to the ideas we are illustrating with our art. It’s usually wise to know something about the social norms of the minds behind the eyes we wish to reach. It’s usually not a good idea to take a shot in the dark.

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Let's light this place up! Images have the power to transform culture and society itself. This is not magic as some used to believe; this is psychology. Snelgraphix specializes in developing engaging productions that are designed to amplify existing communication strategies and generate positive audience participation. History shows us that ideas correctly embodied in art really can change human behavior. EXPAND YOUR CREATIVE TEAM. TOGETHER WE CAN DESIGN A MORE VIBRANT WORLD. Need Graphics? Think Snelgraphix. ©2019 ALL RIGHTS RESERVED Music "Every Time" By Katy Kirby Courtesy of Wikimedia Commons Creative Commons Attribution 4.0 International license