The prior entry in this series can be read by clicking this link: Good Story Trumps Great Fact
Unless we have the power of instantaneous insight, we need to do real work to see where our target demographic is coming from. This is critical to successful communication design. We need to know something about what our intended spectators think and how they will emotionally respond to the ideas we are illustrating with our art. It’s usually wise to know something about the social norms of the minds behind the eyes we wish to reach. It’s usually not a good idea to take a shot in the dark.